Do you have multiple stakeholders with different research requests?

Do you have a limited research budget that needs delicately managing to optimise impact?

Do stakeholders need support to understand what research can and can’t do to help them?

Research budgets are decreasing, and Insight teams are increasingly being pushed to make research budgets stretch further. At the same time, Marketing teams are striving to deliver more effective marketing communications, which require a detailed understanding of target audiences.

You would be forgiven for mistaking this for a shopping list from a Harry Potter novel. While we sampled all of the above and more at the Food Matters Live conference, we were also contemplating and discussing what does healthy even mean, is sustainability really driving consumer choice, how do you get products onto the big retailers’ shelves, and how is technology shaping the future of retail?

Here at Magenta, we’re fortunate to meet fabulous women regularly through the research we do. We’ve met carers who put everyone else first, brave women who do something outside their comfort zone and embrace challenges, inspirational women who are following their dreams, and lots of mums who are nurturing the next generation. On a daily basis, we, like these fabulous women, celebrate the amazing women in our lives and try to do the little things that show our support for them.

Winning retailers are not focusing on winning the masses, rather they’re providing a desired experience and quality engagement with a smaller number of consumers who consequently become great brand advocates.

I am lucky enough to have a micro-brewery in my area already. It is located in an industrial park and on summer days the parking lot was taken over with patrons sitting on wooden benches and, when those ran out, on upturned beer kegs.

Ask any parent and they will tell you that having to take children with you to the supermarket to do the family shop can be difficult. Kids are often strongly attracted to all the products parents say they try to avoid, such as sweets, sugary treats and heavily marketed brands.