WHAT’S IT LIKE TO WORK WITH MAGENTA

We’re a full-service agency using the full range of  qualitative and quantitative methodologies to get to the heart of human truths.

We are forward thinking, innovative, experimental and robust in our methodology design. Whether you need something delivered at speed, or a longitudinal study, we’ll always recommend a bespoke approach to meet varying client needs.

TRULY BESPOKE AND IMMERSIVE

We listen to your needs, we consider your budget, and we design an approach which can achieve what you need without compromising quality. We are immersive researchers.  If we want to talk with participants about products and services, we need to know for ourselves what they’re like. The team frequently try it themselves as part of the proposal or project experience.

UNDERSTANDING

We appreciate you’re working with multiple stakeholders who have different objectives and requirements. We know things can change regularly, and you need us to adapt and support you in successfully meeting their needs.

COLLABORATION

We prefer to work as an extension of our client teams. We’re transparent at every stage and actively encourage our clients to be as involved throughout, as much or as little as they would like to be.

FOR IT TO BE EASY

You have many different priorities. You probably don’t have capacity to rework an insight report for different audiences. We will work with you to ensure deliverables are suitable for easy dissemination, even to those who have not been involved in the research.

REGULAR UPDATES

As a minimum, we provide weekly written project updates. If you’ve been busy and not had the opportunity to engage with a project as much as you would like, you’ll find everything you need to know summarised in one place.

THE MAGENTA VALUES

Our values are very important to us.

We continually co-create our values so that everyone feels part of a company that aligns with their own personal principles.

  • Everyone has a voice and everyone is welcome. That applies internally within Magenta and externally with participants and clients.

  • We are open and honest with each other, and our clients. Talk regularly, share processes and collaborate with colleagues to make decisions when issues arise to ensure there are no negative surprises at any point.

  • We build relationships. We work collaboratively. We take input from our colleagues and clients to elevate our work. We take time to understand client organisations and products/services and pride ourselves on our long-term client-base.

  • We like a challenge. We are unafraid of taking on projects outside of our comfort zone, challenging ourselves and clients in ways that generate debate and inspiration.

  • We are an advocate in our industry. We are always thinking ‘what’s next’. We think of innovative methodologies, ways of working, which clients we want to work with and how we can stand out against other agencies.

  • We all have our strengths and weaknesses, our pain and our joy, our rational side and our emotions. Whether it’s employees, clients or participants we recognise our individual needs, understand and respect each other.

LOVELY THINGS OUR CLIENTS HAVE SAID ABOUT MAGENTA

  • ‘Working with Magenta has allowed us to crack something that we've been trying to solve for a long time. They provided evidence-based clarity that will be invaluable to inform our future strategy. The insights that we've gleaned from working with Magenta are invaluable to inform our future strategy. They provided clarity on a complex and multi faceted project. The Magenta team were efficient, responsive and a delight to work with.’

    Operations Manager, Diabetes UK

  • ‘Magenta helped us transition from operating as a basic supplier, starting with brands and rewards and working backwards, to being more of a consultative marketing partner, starting with consumers and shoppers and working forwards. The impact on our business, internally and externally, has been phenomenal.’

    Global Insight Director, TCC Global

  • ‘We commissioned Magenta to conduct qual. research on the needs of ICAEW’s ACA students. The team were brilliant: They helped us shape the research questions and methodology, provided weekly updates on the progress, and presented high-quality results and solutions. The research was conducted by a diverse team, and all researchers were extremely sensitive in handling challenging topics related to D&I. I would recommend Magenta to anyone who is looking to conduct research’.

    Diversity and Inclusion Manager, ICAEW

  • ‘The whole experience of working with Magenta has been superb. As soon as we contacted Magenta to see if they wanted to submit a tender for the project, we were impressed with the professionalism, attention to detail and price. Most of all though, we were delighted with how Magenta spent time and effort listening to our research needs, to really understand what we wanted. They were then very able to present solutions that worked for us.’

    Insight and Impact Lead, Active Surrey

  • ‘Our partnership with Magenta has been a complete game changer for KFC and our employer brand. Going through the richness of data and insight we have had so many lightbulb moments that will help guide us on our employer brand journey over the next three years and implement actions to radically shift the narratives around working in fast food and attract new talent to the sector.’

    Employer Brand and Experience Manager, KFC

  • ‘We turned to Magenta under serious time pressure, sceptical that anyone could carry out proper research in such conditions. The team at Magenta did an incredible job providing the necessary insight quickly, without sacrificing quality and depth. Magenta ranks right up there with the top names in the business, we’ll be more than happy to work with them again.‘

    Senior Marketing Manager, Montagne Jeunesse

  • ‘Magenta worked with us to deliver a review of our client’s customer journey and identify opportunities to improve customer loyalty. Sarah and her team captured fantastic customer insights, identified the critical customer drivers & issues and presented them with great articulation and a phenomenal passion.‘

    Retail Consultancy Director, Summit Media

  • ‘We worked together on a complex multi-geo project, where Ancestry had limited knowledge in some of the markets. The output was very helpful, providing cultural and market insights and gave clear guidance as to what to consider in each market. The entire project ran smoothly to timing and gave specific and actionable insights.’

    ‘Magenta always ensure that research objectives are clear and they understand what we need. Team members are very strong in their research skills, ensuring we are able to uncover the insights we are looking for. Communication is very clear, with at least weekly updates. The team are able to successfully pull together learnings into useful and actionable insights and check that the final deliverable has met my needs.’

    International Director of Consumer Insights, Ancestry