We believe that human-driven climate change is now a problem which we as a business can not ignore. We believe that Magenta, and our industry in general, have a key role to play in the transformations of market research and society that are needed to create a sustainable future.

We commit to:

1. Making our businesses net zero by 2026.

2. Tracking and publishing our carbon emissions, working to reduce and offset those emissions and publishing these figures annually.

3. Collaborating across our sector and beyond to share best practices.

4. Supporting and encouraging conversations by our employees, partners and clients about environmental concerns and viewpoints. We believe we have a role in using our extensive understanding of consumer behaviour in advocating and supporting clients and partners with their sustainability agenda.

5. Educating ourselves and our employees to positively impact the planet.

Read our Carbon Reduction Plan here.

Last published 07.11.23