PUBLISHED WORK

To understand how to harness AI for those who are most disadvantaged, we wanted to explore how AI can impact digitally excluded individuals and the support they receive.

We spoke to digitally excluded individuals and supporting organisations, focusing on their perspectives and challenges related to digital inclusion. Through a series of workshops, interviews, and intercepts, we were able to provide Good Things Foundation with a clear understanding of responses to their AI offer and how to enhance it for greater community engagement.

The insights were instrumental in shaping the development and content of the charity's AI literacy programme, ensuring that it meets the needs of the communities it serves and remains fit for purpose.

Click here to download the full report.

Better practice for conducting research with disabled people and living with a long-term condition.

Magenta has conducted an important study on behalf of Ofcom and the Communications Consumer Panel to establish better practice for the inclusion of disabled people in market research.

40% of the UK population are recognised to have a disability, so they’re an important group you need to proactively be including.

Click here to read the full report
Click here to download one page summary
Click here for screen-reader accessible version
Get in touch if you’d like us to deliver a lunch and learn session for you and your team or here about our 3 step approach.

To understand and map the career journey of mid-career women in the chartered accountancy profession with a view to identifying areas for organisations and professional membership bodies to break down barriers and open up career pathways for women to progress fairly into more senior positions.

Through a series of career mapping individual depth interviews followed by a survey, we identified the key barriers and enablers to progression so far in their careers, and what support would empower their progression into senior positions. You can download a summary report here: https://charteredaccountantsworldwide.com/whats-stopping-you/

To understand how to tackle inequality for those living with diabetes. We wanted to understand how other factors, such as food, work and housing, affected the experience of those living with diabetes.

We spoke to people living in deprivation, particularly in Wales and Scotland, about the challenges of managing their diabetes, and other factors which affected this. Through a series of online small group discussions and individual depth interviews, we were able to provide Diabetes UK with a clear understanding of the difficulties people living in deprivation are facing. Insight fed into Diabetes UK's wider commitment to demonstrate that action needs to be taken. You can download a summary report here:
Tackling Inequality Commission Report 2023

Using a sensitive approach, Magenta conducted online individual interviews to understand individual experiences of stigma of those living with diabetes. Following the interview participants were given the option to take part in a post-task diary, where they could document any incidents of stigma they experienced over a period of time. Using information from the interviews and diaries, a survey was developed asking individuals about ‘negative experiences you may have faced as someone living with diabetes’.

The insights we gained were used to inform Diabetes UK's actions towards helping those living with diabetes. You can download a summary of the survey findings here:
Stigma experiences of adults living with diabetes: Results from a Diabetes UK survey

To explore high functioning media literacy in a real-world context amongst adults and children 13+.

Through digital ethnography and one-to-one depth interviews, we uncovered a wealth of examples of high media literacy in searching, gaming, and social media, as well as motivators and drivers of the behaviour. These actions and behaviours were mapped against the ‘ideal’ to identify core behaviours and skills. The research findings contributed to policy development, in addition to guidance to platforms.

The research findings were published by Ofcom in December 2023, the full report can be accessed here:
Exploring high media literacy among adults and children

To understand high media literacy in 8-12 year olds, we developed a methodology which would engage younger children and uncover their understandings how to search, game and use social media in a rewarding and safe way. We used a combination of diaries, one-to-one depth interviews, in-home visits and triads to explore children’s high media literacy. We identified key behaviours and skills, and considered how this linked to what we would expect children of this age to know.

The research findings were published by Ofcom in March 2024 the full report can be accessed here:

Exploring high media literacy among children age 8-12

This evaluation provided early evidence about establishing and delivering this new rehabilitation service, and the outcomes of the service for the people it supports.

The evaluation was carried out from January 2022 to April 2023, commissioned by GambleAware and undertaken by the Tavistock Institute, IFF Research, and Magenta. The evaluation includes recommendations for the future commissioning of gambling treatment programmes.

Full report can be accessed here:
Residential Rehabilitation Services for Gambling Disorder with Complex and Co-morbid Presentation: Evaluation Report