A STRATEGIC INSIGHT AGENCY
A STRATEGIC INSIGHT AGENCY
HEAR A STORY YOU’VE NEVER HEARD BEFORE
MAGENTA IS A FULL-SERVICE GLOBAL CONSUMER INSIGHT AGENCY WITH A DIFFERENCE.
MAGENTA IS A FULL-SERVICE GLOBAL CONSUMER INSIGHT AGENCY WITH A DIFFERENCE.
Our consumer first approach reveals the genuine truths you’re looking for.
We’ll work with you to translate insight into action that facilitate real change.
We design strategic, actionable research that isn’t afraid to ask difficult questions to uncover genuine implicit consumer behaviour.
We facilitate brave and bold decision making that ensures clients have the confidence to be disruptive when necessary.
We share insights through consumer stories to ensure they resonate with stakeholders.
We work collaboratively as an extension to our client’s teams, offering flexibility and transparency ensuring you’re regularly updated throughout and ensuring impactful deliverables facilitate action.
We only offer bespoke solutions. We listen to your needs, consider your budget, and design an approach which will achieve what you need without compromising quality.
Areas of expertise include diversity, equality, inclusion and belonging; shopper, retail and brand loyalty; media; children and youth; wellbeing and healthcare.
A SELECTION OF SOME OF THE BRANDS WE’VE WORKED FOR:
AWARDS & RECOGNITIONS
THIS YEAR
PREVIOUS YEARS
WORK WE’RE PROUD OF
CONDUCTING INCLUSIVE RESEARCH
Magenta has conducted an important study on behalf of Ofcom and the Communications Consumer Panel to establish better practice for the inclusion of disabled people in market research.
CREATING A MEDIA TOOLKIT
Supporting the communication of strong narratives about transgender people to ensure they resonate positively with cisgender population.
MAPPING THE CUSTOMER JOURNEY
We identified the key moments that matter in the journey; the opportunities for the brand to win those moments; and delivered powerful outputs that have landed across the business.
OUR CHOSEN CHARITY
Magenta is delighted to support the work of 52 Lives.
52 Lives aims to change someone’s life every week of the year and spread kindness. Every week, they share a story of someone in need, and supporters focus their help to change that person’s life. Whether it’s buying wheelchairs; paying for life-saving operations; renovating playrooms in women’s refuges or sending kind messages to children being bullied…52 Lives helps anyone going through a difficult time.
52 Lives also work with thousands of children every year as part of their School of Kindness. They deliver workshops, free of charge, that help children understand the importance of being kind.
✔ We donate £1 for every participant spoken to as part of a qualitative project.
✔ We conduct the School of Kindness workshop evaluation survey.