UNIQUE APPROACHES

  • Logo with a stylized "Q" and letter "m" inside, next to the word "LENS" in bold pink letters.

    LENS

    Unlock your brand communication with Magenta’s unique approach: LENS. Combining the two powerful academic approaches of discourse analysis and semiotics to commercial insight, LENS spotlights deeper insight into content, culture and audiences.  It does not require primary research, as a result it’s an efficient yet rich deep dive to ensure your communication, textual and otherwise, resonates with consumers.

    Click here to read more

  • Illustration of customer shopping journey with stages from planning and shopping to checkout and home. Includes stages like passive, active, entrance, store sections, and home. Each section details emotions, moments that matter, and opportunities. Features icons and figures demonstrating activities like compiling lists, looking for inspiration, facing checkout lines, and celebrating at home.

    VISUALISING YOUR CUSTOMER JOURNEY

    Today's consumers navigate a complex web of touchpoints, emotions, and decisions. Yet most businesses struggle to keep the customer experience visible and actionable across teams.  Is your customer journey trapped in PowerPoint slides and text documents? What if every stakeholder could instantly grasp how real people experience your brand?

    Click to see how Magenta creates impactful visual customer journey maps

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    DELIVERING INCLUSIVE RESEARCH

    Revolutionise your research practices to ensure you are building bridges not barriers.

    Transform your research practices in 3 powerful steps with the support and guidance of Magenta, award-winning DE&I practitioners:

    1.     Comprehensive material audit

    2.     Immersive Development Workshop

    3.     Ongoing support

    Click here to learn about Magenta’s DE&I Consultancy offer