UNIQUE APPROACHES

Unlock your brand communication with Magenta’s unique approach: LENS. Combining the two powerful academic approaches of discourse analysis and semiotics to commercial insight, LENS spotlights deeper insight into content, culture and audiences.  It does not require primary research, as a result it’s an efficient yet rich deep dive to ensure your communication, textual and otherwise, resonates with consumers.

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Today's consumers navigate a complex web of touchpoints, emotions, and decisions. Yet most businesses struggle to keep the customer experience visible and actionable across teams.  Is your customer journey trapped in PowerPoint slides and text documents? What if every stakeholder could instantly grasp how real people experience your brand?

Click to see how Magenta creates impactful visual customer journey maps

Revolutionise your research practices to ensure you are building bridges not barriers.

Transform your research practices in 3 powerful steps with the support and guidance of Magenta, award-winning DE&I practitioners:

1.     Comprehensive material audit

2.     Immersive Development Workshop

3.     Ongoing support

Click here to learn about Magenta’s DE&I Consultancy offer