A STRATEGIC INSIGHT AGENCY
A STRATEGIC INSIGHT AGENCY
HEAR A STORY YOU’VE NEVER HEARD BEFORE
A MULTI-AWARD WINNING FULL-SERVICE GLOBAL CONSUMER INSIGHT AGENCY.
A MULTI-AWARD WINNING FULL-SERVICE GLOBAL CONSUMER INSIGHT AGENCY.
Our team of passionate senior researchers brings diverse expertise, from anthropology to AI, cyber psychology, semiotics and discourse analysis, using innovative approaches we push boundaries and access how people truly think and feel.
We foster an environment of curiosity, challenging norm and brave thinking. With Magenta, you work with the same devoted team committed to unlocking your brands’s potential through the highest quality insight that land with impact.
We deep dive into consumers’ worlds to uncover hidden truths and opportunities for brands. Our mission is to bring real voices to the forefront, unbound by methods, choosing approaches that get closer to your consumer.
Our visual storytelling will share a story you’ve never heard before.
A SELECTION OF SOME OF THE BRANDS WE’VE WORKED FOR:
AWARDS & RECOGNITIONS
2024
PREVIOUS YEARS
WORK WE’RE PROUD OF
CONDUCTING INCLUSIVE RESEARCH
Magenta has conducted an important study on behalf of Ofcom and the Communications Consumer Panel to establish better practice for the inclusion of disabled people in market research.
CREATING A MEDIA TOOLKIT
Supporting the communication of strong narratives about transgender people to ensure they resonate positively with cisgender population.
MAPPING THE CUSTOMER JOURNEY
We identified the key moments that matter in the journey; the opportunities for the brand to win those moments; and delivered powerful outputs that have landed across the business.
OUR CHOSEN CHARITY
Magenta is delighted to support the work of 52 Lives.
52 Lives aims to change someone’s life every week of the year and spread kindness. Every week, they share a story of someone in need, and supporters focus their help to change that person’s life. Whether it’s buying wheelchairs; paying for life-saving operations; renovating playrooms in women’s refuges or sending kind messages to children being bullied…52 Lives helps anyone going through a difficult time.
52 Lives also work with thousands of children every year as part of their School of Kindness. They deliver workshops, free of charge, that help children understand the importance of being kind.
✔ We donate £1 for every participant spoken to as part of a qualitative project.
✔ We conduct the School of Kindness workshop evaluation survey.